According to a Thursday report by local news agency Siam Rath, Major Cineplex has declared the launch of its cryptocurrency payment pilot project in a move to support innovation and new technologies.
According to Cointelegraph, to unlock the new payment option, the company has partnered with local crypto exchange Zipmex and lo digital payment startup RapidZ.
Major Cineplex debuted the new feature at Bangkok’s Major Cineplex Ratchayothin movie theater on March 4, allowing customers to buy tickets with Bitcoin via RapidZ by scanning a QR code. Major Cineplex expects to expand the pilot to 39 more of its movie theaters across Bangkok by the end of 2021.
The news also marks the first time in history that Thai movie theater has accepted crypto as payment.
Narut Jiansanong, a spokesperson for Major Cineplex, stated that the new initiative intends to attract more customers that invest in crypto. He noted that Thailand is currently estimated to have up to 1 million Bitcoin holders, accounting for 2% of the country’s total adult population.