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Major anime platform is incorporating crypto and NFTs to ebook market

MyAnimeList, an active online community for anime and manga with an estimated 10 million North American users, is incorporating cryptocurrency payments into its ecosystem.

According to a Wednesday announcement, blockchain platform Digital Entertainment Asset announced a collaboration with MyAnimeList parent company Media Do, which will see the former’s DEAPcoins circulated on the MyAnimeList platform.

According to cointelegraph, the deal will see Japanese intellectual property from Media Do’s network used for blockchain-enabled games on DEA’s PlayMining platform. This will reward users with DEAPcoins easily for playing games or reading manga comics by the service, and will be extended to reward users enjoying free content through the MyAnimeList platform.

Beginning this year, Media Do declared that it would invest 300 million yen ($2.8 million) into distributed ledger technology during the next two years.

The distributor, which works with over 2,000 publishers and 150 online bookstores, reported a 20% year-on-year increase in ebook sales in April.

The company also noted that having a dependable transaction history for its ebooks would make it possible for customers to sell used copies while returning royalties to both publishers and writers.

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