According to a Dec. 23 announcement, Binance Launchpool, a platform allowing users to stake tokens for up to 30 days to earn rewards, will soon feature three more sports fan tokens: Dota 2 esports team OG, Atlético de Madrid Football (ATM), and AS Roma Football Club (ASR).
According to Cointelegraph, Binance users will be able to stake Binance Coin (BNB), Binance Dollar (BUSD), and Chiliz (CHZ) against OG, ATM and ASR fan tokens starting from Dec. 24 up to Jan. 23, 2021.
Starting from Dec. 30, Binance will also list OG, ATM and ASR in its Innovation Zone and open trading against major cryptocurrencies such as Bitcoin (BTC) and Tether (USDT). The upcoming trading pairs include OG/BTC, OG/USDT, ATM/BTC, ATM/USDT, ASR/BTC and ASR/USDT.
Binance CEO Changpeng Zhao stated that traditional sports and esports industries are more actively exploring and engaging in the crypto industry. He also added that “Fan tokens have been well-received by our users, and we are happy to work closer with Chiliz to continue providing access to them.”
Alexandre Dreyfus, CEO and founder of Chiliz and its affiliate startup Socios, stated that the companies expect to add “many more partners from the sports and entertainment space in the near future.” Dreyfus also indicated that the participation intends to boost the industry’s digital transformation, fan engagement and monetization ecosystem.